Safeguarding Adults Awareness Week 2025
The Kent and Medway Safeguarding Adults Board is supporting the 2025 National Safeguarding Adults Awareness Week, hosted by the Ann Craft Trust.
The week aims to raise awareness on the different types of abuse or neglect and how concerns can be reported. We all have a responsibility to look after each other, but some people don’t report their concerns because they don’t know the key signs, feel it isn’t their business or don’t know who they should talk to. The result is that councils, health providers and other organisations miss out on important information that could help them protect adults from exploitation and abuse. By working together with Kent’s many organisations, we aim to empower members of the public to act when they are worried about the welfare of another person.
Types of abuse
Adults can be at risk of different types of abuse and it can happen anywhere. This could be an adult neglecting themselves, or when someone else treats them in a way that harms or hurts them. It can happen once or on multiple occasions, people who abuse are not always strangers, they can also be partners, relatives, a friend, neighbour, or carer.
Read more about the different types of abuse
The week will be focusing on how you can prioritise the welfare and wellbeing of yourself and others, with each day presenting its own theme:
- Monday – Change the Conversation
- Tuesday – Prevention in Practice
- Wednesday – Creating Empowering Environments
- Thursday – Trust Your Instincts
- Friday - Celebrate the Safer Cultures
As part of the Board's communication strategy, members are required to raise awareness and focus for prevention and work in collaboration with both statutory and non-statutory organisations who can influence and instigate meaningful change. To do this successfully, members are reliant on all agencies who have a role in caring for adults at risk or working in the health and social care sector (statutory, voluntary, charity or private) to help share these important messages.
Get involved!
You can play a vital role in helping the public to recognise abuse and how to report concerns. Here's how you can get involved:
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- KMSAB Resource Pack: Visit the KMSAB awareness raising resources page to access the KMSAB resource pack and share materials where you can. Here you can also find the campaign's key messages, to guide your awareness activities.
- Social Media Messages: Use the ready-made content in the KMSAB social media content plan to share important messages across your social channels.
- Newsletter/Publications Article: Include the KMSAB Article in your newsletters or public facing publications to help raise awareness.
- Events: Organise or attend an event to raise awareness - big or small! To request merchandise to support events and awareness raising activity, simply complete the Merchandise Request Form.
Let us know!
Once you've taken part, let us know! Share your contributions by completing the agency activity form.
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